Software & App Studio · Edinburgh

We build software
and apps that ship.

WWCo Studio is the product studio from Wellington Web Co. We design, build and launch mobile apps, web apps and custom software, including our own products used by real people every day.

→ See our apps Start a project →
Live now Forma Quitly What's in My Fridge
Scroll
3
Live Apps
3
Platforms
AI
Built-in
100%
You Own the IP
What We Build

Software built around the problem you're solving.

From mobile apps to web platforms and AI tools, we design, build and ship production software, not slide decks. Fixed scope, clear timelines, and code you own.

See our apps
Mobile Apps
Native-quality iOS and Android apps built with React Native and Expo. From first idea to the App Store and Google Play.
Web Apps & SaaS
Fast, modern web applications and dashboards. Auth, payments, real-time data and everything behind the login.
AI Tools
Vision, chat and language features powered by the latest models, wired safely into real products with guardrails.
Custom Software
Bespoke internal tools, APIs and automations built to fit exactly how your business actually works.
Integrations & Automation
Connect Stripe, bookings, CRMs and third-party APIs. Cut the manual work with automations and bots.
Launch & Maintenance
App store submission, analytics, updates and ongoing product partnerships to keep improving after launch.
The Process

How we build it.

From first call to a live product in the store. A tight, transparent process with you in the loop at every step.

1

Scope & Design

We start with a free call to understand the idea. Then we scope the build, design the screens and agree a fixed plan, so you know exactly what you are getting before we write a line of code.

2

Build & Test

We build in focused sprints with regular preview builds you can actually use on your phone. Real testing on real devices, not just screenshots.

3

Launch & Iterate

We handle App Store and Google Play submission, analytics and launch. Then we keep improving with updates and new features after go-live.

→ Start a project

No obligation. We reply within 24 hours.

Who We Work With

Whatever the stage, we've got you.

Founders & Startups

Got an app idea and need someone to actually build it?

We turn ideas into real, shippable products. Start with a focused MVP, get it in front of users fast, then grow it based on what you learn.

  • ✓ Fixed-scope MVP, live in weeks
  • ✓ iOS, Android and web from one codebase
  • ✓ You own all the code and IP
  • ✓ AI features where they add value
Start a project →
Businesses

Need custom software that fits how your business actually runs?

We build bespoke internal tools, customer apps and automations that replace spreadsheets and manual work, wired into the systems you already use.

  • ✓ Custom scoped, fixed deliverables
  • ✓ Integrations with Stripe, CRMs and APIs
  • ✓ Automations that save real hours
  • ✓ NDA available on request
Get a project estimate → See our work →

Got a product idea?

Tell us what you are trying to build and we will come back with an honest plan and a realistic estimate. Usually within 24 hours.

Get a project estimate → or speak to us directly →
Wellington Web Co.
4
Apps Shipped
About Us

Software people actually use.

WWCo Studio is the software and app studio from Wellington Web Co. We design and build mobile apps, web apps and custom software, and we run our own products used by real people every day. That means we build things to last, not just to demo.

Based in Edinburgh, working worldwide. We keep the process simple and honest: fixed scope, clear timelines, regular builds you can actually use, and code you fully own at the end.

  • Fixed scope and pricing, agreed upfront.
  • We ship. Real apps on real stores, not slideware.
  • You own the code and the IP, always.
→ Work with us
What People Say

Trusted by the people who use what we build.

A studio is only as good as the products it ships. Here is what founders and users say about working with us.

★★★★★

"They took a rough idea and shipped a real app on both stores faster than I thought was possible. Clear communication the whole way through."

JR
James R.
Startup founder
★★★★★

"The quality is genuinely on par with apps from much bigger teams. It just feels fast and polished, and it actually works."

SN
Sara N.
App user
★★★★★

"They understood the business, not just the code. The tool they built replaced hours of manual work every single week."

MA
Mike A.
Operations lead
Pricing

Simple, transparent pricing.

Prototype
£1,500

A working proof of concept to validate the idea and show users or investors.

  • Core flow only
  • Clickable on real devices
  • 1 to 2 weeks
  • Fixed price
Get Started →
Most Popular
MVP App
£6,000

A real, launchable app with the essential features, live on the stores.

  • Up to ~6 core screens
  • iOS + Android (or web)
  • Auth, data and backend
  • App Store + Play submission
  • 4 to 6 weeks
→ Get Started
Full Product
£12,000

A polished, multi-platform product with the full feature set and AI.

  • Custom design system
  • Payments and integrations
  • AI features
  • Analytics and admin
  • Ongoing iteration
Get Started →
Partnership
Let's Talk

An ongoing product partnership. We act as your product team, month to month.

  • Roadmap and sprints
  • New features monthly
  • Maintenance and updates
  • Store and analytics ops
  • Priority support
Get in Touch →

Indicative pricing. Every project is scoped and quoted individually. You own the code and IP.

Our Apps

Three products, live right now.

We don't just build for clients, we build and run our own apps. Real products, on real stores, used by real people.

F
Forma
Face score & plan
AI · iOS · Android · Web

Forma

AI facial analysis and grooming coach. Scan your face, get a score and a personalised plan, then track your glow-up over time. Live on the App Store, Google Play and the web.

  • Vision AI scoring and analysis
  • Custom rank system, Ash to Immortal
  • iOS, Android and web scanner
Visit Forma →
Q
Quitly
Quit for good
Health · iOS · Web

Quitly

A stop-smoking app with an AI coach, live money and health milestones and real payments. Built to help people actually quit, not just track it.

  • AI quit-coach in your pocket
  • Live money and health saved
  • Real streaks and milestones
Visit Quitly →
W
What's in My Fridge
Scan to recipes
AI · Web

What's in My Fridge

Scan your fridge or a receipt and get instant recipes, with automatic expiry tracking so nothing goes to waste. Practical AI for everyday cooking.

  • Scan fridge or receipt with AI
  • Instant recipes from what you have
  • Auto expiry tracking
Visit the app →
Where We Work

Built in Edinburgh.
Shipped worldwide.

We are an Edinburgh studio, but software has no borders. We work with founders and businesses across the UK, Europe and the US, fully remote with no drop in quality.

Our stack is modern and battle-tested, the same tools we use to ship our own apps to real users every day.

iOS Android Web React Native Expo React Node TypeScript OpenAI Stripe Supabase Vercel
EDINBURGH
FAQ

Common questions.

Everything you want to know before starting a build.

Mobile apps for iOS and Android, web apps and SaaS, AI-powered tools and custom software. We also build and run our own products, so we ship real apps end to end, not just prototypes.
It depends on scope. A focused prototype starts around £1,500, an MVP app from around £6,000, and a full product from £12,000. Everything is scoped and priced upfront with fixed milestones, no open-ended hourly billing.
A prototype can be ready in a week or two. An MVP typically takes four to six weeks, and a full product a couple of months, depending on features and app store review. We agree a timeline before we start.
You do. On client builds you own the source code and all intellectual property once the project is delivered. You are never locked in to us.
Yes, where it adds real value. Several of our own apps use AI for vision and language features. We can add capabilities like chat, analysis and automation to your product too, with the right guardrails.
Yes. We offer ongoing maintenance, updates and product partnerships so your app keeps working, stays current with iOS and Android, and keeps improving after launch.
Notes

Thinking about building an app?

A few honest pointers before you spend a penny on software.

Getting Started
What should an MVP actually include?
The trick is shipping the smallest thing that proves the idea. We help you cut scope to what matters and launch sooner.
Talk it through →
Platforms
iOS, Android or web: where should you start?
The right answer depends on your users and budget. Often one codebase can cover all three. Here's how we decide.
See what we build →
Budget
How much does it cost to build an app?
No jargon, no vague hourly rates. We break down what actually drives the cost of a real, launchable app.
See pricing →

Products we've shipped

Forma What's in My Fridge Quitly Command Center Ivy
User Reviews

What people say about our apps.

A sample of what early users are saying about the apps we build.

“Genuinely impressed. The app is fast, looks great and does exactly what I need. It has quickly become part of my daily routine.”

AM
Alex M.
App Store

“Took a rough idea to a launched app faster than I thought possible. Clear updates the whole way and a product I am proud of.”

PK
Priya K.
Google Play

“The custom tool they built replaced hours of manual work every week. It just fits how we actually operate.”

DF
Daniel F.
Web app
5.0
See all our apps
Edinburgh Based
Secure by Default
iOS & Android
Fast & Native
AI-Ready
24h Response
You Own the IP
Stay in the loop

Product updates and launches.

Occasional updates when we ship something new. No spam, unsubscribe any time.

✓  You’re subscribed, welcome aboard!

By subscribing you agree to our Privacy Policy. Unsubscribe any time.

Have an idea? Let's build it.

Tell us what you are trying to make. We will come back within 24 hours with honest thoughts and a realistic plan, no obligation.

Email us → Message on LinkedIn