We build software
and apps that ship.

WWCo Studio is the product studio from Wellington Web Co. We design, build and launch mobile apps, web apps and custom software, including our own apps that we ship and run ourselves.

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3 products live, iOS to web iOS · Android · web, one codebase AI where it earns its place you own 100% of the code

Software built around the problem you're solving.

From mobile apps to web platforms and AI tools, we take an idea and build the actual product, then get it launched. Fixed scope, clear timelines, no surprises.

See our apps
Mobile Apps

Native-quality iOS and Android apps built with React Native and Expo. From first idea to the App Store and Google Play.

Web Apps & SaaS

Fast, modern web applications and dashboards. Auth, payments, real-time data and everything behind the login.

AI Tools

Vision, chat and language features powered by the latest models, wired safely into real products with guardrails.

Custom Software

Bespoke internal tools, APIs and automations built to fit exactly how your business actually works.

Integrations & Automation

Connect Stripe, bookings, CRMs and third-party APIs. Cut the manual work with automations and bots.

Launch & Maintenance

App store submission, analytics, updates and ongoing product partnerships to keep improving after launch.

How we build it.

From first call to a live product in the store. A tight, transparent process with you in the loop at every step.

1

Scope & Design

We start with a free call to understand the idea. Then we scope the build, design the screens and agree a fixed plan, so you know exactly what you are getting before we write a line of code.

2

Build & Test

We build in focused sprints with regular preview builds you can actually use on your phone. Real testing on real devices, not just screenshots.

3

Launch & Iterate

We handle App Store and Google Play submission, analytics and launch. Then we keep improving with updates and new features after go-live.

Start a project

No obligation. We reply within 24 hours.

Wellington Web CoWellington Web Co

Just need a website?

WWCo Studio is the software and app arm of Wellington Web Co. If a clean, fast website is what you are really after, that is the other half of what we do, built by the same team in Edinburgh.

Visit Wellington Web Co → Edinburgh web design, from £750

Whatever the stage, we've got you.

Founders & Startups

Got an app idea and need someone to actually build it?

We turn ideas into real, shippable products. Start with a focused MVP, get it in front of users fast, then grow it based on what you learn.

  • Fixed-scope MVP, live in weeks
  • iOS, Android and web from one codebase
  • You own all the code and IP
  • AI features where they add value
Start a project →
Businesses

Need custom software that fits how your business actually runs?

We build bespoke internal tools, customer apps and automations that replace spreadsheets and manual work, wired into the systems you already use.

  • Custom scoped, fixed deliverables
  • Integrations with Stripe, CRMs and APIs
  • Automations that save real hours
  • NDA available on request

Got a product idea?

Tell us what you are trying to build and we will come back with an honest plan and a realistic estimate. Usually within 24 hours.

Wellington Web Co.
3
Products Live

Software people actually use.

WWCo Studio is the software and app studio from Wellington Web Co. We design and build mobile apps, web apps and custom software, and we run our own products with real users. That means we build things to last, not just to demo.

Based in Edinburgh, working worldwide. We keep the process simple and honest: fixed scope, clear timelines, and regular builds you can actually use along the way.

  • Fixed scope and pricing, agreed upfront.
  • We ship. Apps on the App Store and Google Play, not slideware.
  • AI goes inside our products, it does not build them. The code is written by us.
  • You own the code and the IP, always.
Work with us

Simple, transparent pricing.

Prototype
£1,500

A working proof of concept to validate the idea and show users or investors.

  • Core flow only
  • Clickable on real devices
  • 1 to 2 weeks
  • Fixed price
Get Started →
Full Product
£12,000

A polished, multi-platform product with the full feature set and AI.

  • Custom design system
  • Payments and integrations
  • AI features
  • Analytics and admin
  • Ongoing iteration
Get Started →
Partnership
Let's Talk

An ongoing product partnership. We act as your product team, month to month.

  • Roadmap and sprints
  • New features monthly
  • Maintenance and updates
  • Store and analytics ops
  • Priority support
Get in Touch →

Indicative pricing. Every project is scoped and quoted individually. You own the code and IP.

Three products, live right now.

We don't just build for clients, we build and run our own apps. On the App Store, Google Play and the web, with people using them daily.

Forma app home screen
AI · iOS · Android · Web

Forma

AI facial analysis and grooming coach. Scan your face, get a score and a personalised plan, then track your glow-up over time. Live on the App Store, Google Play and the web.

  • Vision AI scoring and analysis
  • Custom rank system, Ash to Immortal
  • iOS, Android and web scanner
F
Good evening, Finlay
25 Days Smoke Free
34% recovered
Quinn: "Day 25. This is who you are now."
25Smoke-free streak252cigarettes avoided
Money saved£15734 coffees · 6 takeaways
Recovery score
34 /100
Going well
HOMEPROGRESSSOSCOACHPROFILE
Health · iOS · Web

Quitly

A stop-smoking app with an AI coach, live money and health milestones and real payments. Built to help people actually quit, not just track it.

  • AI quit-coach in your pocket
  • Live money and health saved
  • Real streaks and milestones
What's in My Fridge app home screen
AI · Web

What's in My Fridge

Scan your fridge or a receipt and get instant recipes, with automatic expiry tracking so nothing goes to waste. Practical AI for everyday cooking.

  • Scan fridge or receipt with AI
  • Instant recipes from what you have
  • Auto expiry tracking

Built in Edinburgh.
Shipped worldwide.

We are an Edinburgh studio, but software has no borders. We work with founders and businesses across the UK, Europe and the US, fully remote with no drop in quality.

Our stack is modern and battle-tested, the same tools we use to ship our own apps to real users every day.

iOS Android Web React Native Expo React Node TypeScript OpenAI Stripe Supabase Vercel
EDINBURGH

Common questions.

Everything you want to know before starting a build.

Mobile apps for iOS and Android, web apps and SaaS, AI-powered tools and custom software. We also build and run our own products, so we ship real apps end to end, not just prototypes.
It depends on scope. A focused prototype starts around £1,500, an MVP app from around £6,000, and a full product from £12,000. Everything is scoped and priced upfront with fixed milestones, no open-ended hourly billing.
A prototype can be ready in a week or two. An MVP typically takes four to six weeks, and a full product a couple of months, depending on features and app store review. We agree a timeline before we start.
You do. On client builds you own the source code and all intellectual property once the project is delivered. You are never locked in to us.
Yes, where it adds real value. Several of our own apps use AI for vision and language features. We can add capabilities like chat, analysis and automation to your product too, with the right guardrails.
Yes. We offer ongoing maintenance, updates and product partnerships so your app keeps working, stays current with iOS and Android, and keeps improving after launch.

How we think about building.

No sales fluff. Here is the honest version.

Start with the smallest thing that works.

An MVP is not a worse product, it is the fastest way to learn what people actually want. We cut scope hard so you launch in weeks, not quarters.

One codebase where it makes sense.

iOS, Android and web from a single build when it fits, so you are not paying three times for the same app. When it does not fit, we will tell you straight.

Honest numbers, fixed upfront.

No vague hourly rates and no scope creep. Every project is scoped and priced before we start, so you always know where you stand.

Products we've shipped

Forma What's in My Fridge Quitly
Edinburgh Based
Secure by Default
iOS & Android
Fast & Native
AI-Ready
24h Response

Product updates and launches.

Occasional updates when we ship something new. No spam, unsubscribe any time.

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Have an idea? Let's build it.

Tell us what you are trying to make. We will come back within 24 hours with honest thoughts and a realistic plan, no obligation.

Email us → Message on LinkedIn