Case Study · AI · iOS · Android · Web

Forma

An AI facial analysis and grooming coach. Scan your face, get a score and a plan, then track your glow-up over time.

iOSAndroidWebGPT-4o VisionRevenueCat
Forma score screen
The Product

Self-improvement, gamified.

Forma turns a selfie into a real, structured read on your appearance and a plan to improve it. A vision model scores the face across genuine metrics, a custom rank system from Ash to Immortal makes progress feel like a game worth playing, and re-scanning over time shows the score move. It runs as a native app on iOS and Android and as a pay-before-results web scanner, all off one codebase.

PlatformsiOS, Android, Web
StackReact Native, Expo
AIOpenAI GPT-4o vision
StatusLive
What We Built

Under the hood.

Vision AI scoring

A selfie is analysed by a vision model into a 0-100 score across real facial metrics, not a vibe.

Ash to Immortal ranks

A game-like progression that turns self-improvement into a streak people actually keep.

Personalised plan

Specific, doable actions to improve, regenerated as the face changes over time.

Glow-up tracking

Re-scan whenever and watch the score and full breakdown move week to week.

Web scanner + app

The same engine on iOS, Android and a pay-before-results web funnel with PDF export.

Hardened AI

The analysis is prompt-injection-hardened with guardrails around a sensitive use case.

Inside the App

A look at Forma.

Built With

The stack.

React NativeExpoOpenAI GPT-4oAsyncStorageRevenueCatEAS BuildVercel

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